When the Seattle Sounders won a gritty 3-1 victory over the Los Angeles Football club on Oct. 31, 2019, Seattle won the right to host it's first MLS Cup in franchise history. Our challenge was to conceive, design, and execute a social compaign to rally our fair city in 10 days. Did I mention the kickoff was on Halloween?

My role was to come up with the campaign idea and tagline.