OVERVIEW
Seasoned creative director and writer adept at overseeing the copywriting and art direction of digital, experiential, in-store, event and direct response marketing. Strong grammar, editing, and communication skills with a track record of driving innovation through data-informed content.

EXPERIENCE
Senior Content Writer | WSECU
Olympia, WA Oct. 2021 – Present
Conceive and create compelling marketing campaigns across all platforms for Washington state's 2nd largest credit union with 5 billion in assets, 300,000+ members and 24 locations.
•       Develop, define and enforce brand voice guidelines
•       Craft copy for email, social, website, landing pages and display ad campaigns to support product offerings, driving engagement and adoption
•       Maintain a consistent tone and voice across all content channels, strengthening our brand identity and member trust

VP, Creative Director, Copy
Edelman | Chicago, IL   Oct. 2018 – Oct. 2021
Author bold and inspiring ideas designed to capture attention, get people talking, and change culture at the global HQ of the world’s largest PR firm with over $1 billion in revenue. Brands: United, Pfizer, Eli Lilly, Abbvie, Takeda, H&R Block, Midwest Dairy, and Caterpillar.
•       Develop and deliver winning creative concepts for Eli Lilly new business pitch
•       Lead creative teams (ACD to mid-level art/copy) to concept and plan the execution of integrated campaigns and programs
•       Liaise with leadership throughout the organization to clearly articulate creative ideas and why they work

Associate Creative Director, Copy | Havas | Chicago, IL  Oct. 2014 – Oct. 2018
Lead the development of creative concepts for advertising campaigns, ensuring they align with the brand's vision and objectives as a contract writer on Citibank, Cracker Barrel, RJReynolds (American Spirit), Sprint, and Home Depot.
•       Rebrand American Spirit visual identity and website resulting in more than doubling retail sales. Author all components of new campaign including direct mail, digital, website and point of sale
•       Understand client’s brands and categories to develop work that brings the brand’s personality to life and differentiate them from the competition

Associate Creative Director, Copy | Leo Burnett | Chicago, IL  March 2011 – Oct. 2014
Lead the development of creative concepts from ideation to execution on P&G (Always), Herbal Essences, Intel, Olay, Gain, Allstate, Kellogg’s, and Altria (Philip Morris).
•       Prepare and present creative ideas and concepts to clients, incorporating their feedback and building strong relationships through mutual trust
•       Concept, storyboard, produce, and edit original concepts for TV, radio, digital, social and out-of-home

E D U C A T I O N
Master of Science, VCU Brandcenter
Richmond, VA
Duke University, Study in China
Beijing, PRC
Bachelor of Arts, The Evergreen State College
Olympia, WA
Adv Cert, Cannabis Processing Tech 
Chicago City Colleges

COMMUNICATION SKILLS
Creative Direction, Creative Development, Process Design & Optimization, Coaching & Mentoring, Team Leadership, Copywriting, Marketing Strategy, Agile Methodologies, Social Marketing, Digital Marketing, Problem Solving, Video/Photoshoot Production & Editing, Radio Production, UX/UI, Online Advertising, eCommerce, Graphic Design, Creative Strategy, Email Marketing, Web writing, Brand Development, Social Media Marketing, Creative Concepts, Multichannel Creative, Storytelling
 
R E F E R E N C E S
Michelle Tucker
EVP, Executive Creative Director | Edelman
 
Eric Bellscheidt
Content Editor | WSECU
 
Ralph Munro
Former Secretary of State of Washington